Serving the Force — Edward J. Coffey

U.S. Army Corps of Engineers  ·  South Pacific Division

Serving the Force

The U.S. Army Corps of Engineers does work the public rarely sees — engineering the military's medical infrastructure, training civilian and military personnel for urban disaster scenarios, responding when five major disasters overlap inside a single fiscal quarter. As Deputy Public Affairs Officer for the South Pacific Division, the communications challenge was translating the language of engineering and emergency operations into content that could reach a conference room in Washington, a VR headset on an exhibition floor, and a service member's screen simultaneously. The work spans formats, audiences, and urgency levels — from long-form disaster response reporting to a two-minute produced spot — but the through line is the same: the Corps serves, and the public record should reflect it.

Case Study Institutional Broadcast 360° Field Production Command Communications

South Pacific Division Responds to Disasters

Between August and October 2017, five major disasters struck the United States in rapid succession — Hurricanes Harvey, Irma, and Maria within weeks of each other, followed by the Northern California wildfires before hurricane recovery was complete. With 188 South Pacific Division personnel deployed simultaneously across the Gulf Coast, the Caribbean, and their own backyard, the division executed one of the most complex concurrent disaster responses in its history. This feature, written from San Francisco and published December 20, 2017, tells that story.

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Role Deputy Public Affairs Officer · Writer · Photographer
Coverage 2017 Hurricane Season · Northern California Wildfires
Scale 5 major disasters · 52 days · 188 SPD personnel deployed · 480K+ tons of fire debris removed

Engineering Solutions for the Nation's Medical Facilities

The Corps builds and sustains the military's medical infrastructure — facilities that serve active-duty members, their families, and veterans. This overview, produced for debut at a Society of American Military Engineers conference, translates that mission for a professional and institutional audience: what the Corps builds, why it matters, and who it serves. Following the conference, the piece entered the Department of Defense's streaming distribution, now available across all service branches on DoD platforms.

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Role Writer · Producer
Conference Debut Society of American Military Engineers (SAME)
Distribution DoD streaming platforms · All service branches

Urban Search and Rescue: Inside the Training Program

Produced for the 2017 Association of the United States Army annual conference, these two 360° pieces were designed to be experienced in VR headsets — placing attendees directly inside the Urban Search and Rescue training site in Lorton, Virginia, and alongside the specialist equipment used in collaborative military-civilian emergency response. The format was chosen deliberately: no amount of conventional video conveys the spatial reality of a collapsed-structure training environment the way first-person immersion does.

Role Director · Producer
Format 360° / VR · Headset deployment
Conference 2017 AUSA Annual Meeting & Exposition
Location Lorton, Virginia · Urban Search & Rescue Training Site

I ASK: Sexual Harassment & Assault Response & Prevention

A produced spot for the U.S. Army Corps of Engineers South Pacific Division's Sexual Harassment/Assault Response & Prevention program. Command communications on SHARP require a particular register — direct enough to land with clarity, produced well enough to signal that the command takes the subject seriously. This piece was built to meet both requirements: a professional-quality spot that carries the weight of institutional commitment without softening the message.

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Role Writer · Producer
Program SHARP — Sexual Harassment/Assault Response & Prevention
Command USACE South Pacific Division