Department of Defense Communications — Edward J. Coffey

Defense Media Activity  ·  1st Infantry Division  ·  Multi-National Corps–Iraq

Department of Defense Communications

The Defense Media Activity operates the American Forces Network — the DOD’s global broadcast system reaching more than a million service members across 175 countries and six continents. The production range it demands is unusually wide: an award-winning Secretary of Defense profile one week, Super Bowl locker room access the next, a recycling PSA anchored by a Labrador Retriever whose shoot-readiness had to be proven to federal supervisors before the concept could clear. Before DMA, deployed assignments with the 1st Infantry Division and Multi-National Corps–Iraq produced a different kind of portfolio: documentary work for the Smithsonian Channel, coverage of a sitting president’s first visit to an active theater, and command communications in a combat environment. The through line across both assignments is production at scale, under pressure, for an audience whose access to home depends on what you make.

Keith L. Ware Award Global Broadcast Presidential Coverage Documentary Field Operations

Secretary of Defense Chuck Hagel

Chuck Hagel was the first enlisted combat veteran of the Vietnam War to serve as Secretary of Defense — a distinction that carried symbolic weight across every branch and generation of the military. This profile, produced for American Forces Network and DoD distribution, captures that distinction through the career and character of the man who held it. The piece won the Keith L. Ware Award, the Army Chief of Staff’s top honor for public affairs excellence.

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Role Writer · Producer · Editor
Award Keith L. Ware · Army Chief of Staff Communications Award
Subject First Enlisted Vietnam Combat Veteran to Serve as Secretary of Defense
Distribution American Forces Network · DoD Platforms

Super Bowl Access: Armed Forces Coverage

Through DMA’s partnership with the NFL, two consecutive Super Bowls provided AFN with something beyond the game broadcast: access to both teams — locker rooms, practice facilities, player and celebrity interviews, and the social texture of Super Bowl week. Content built specifically for a service member audience deployed worldwide, produced with civilian-market values and distributed globally through AFN. Four playlists document the coverage: both participating teams at Super Bowl XLVII in New Orleans and Super Bowl XLVIII at MetLife Stadium.

Role Producer · Audio
Events Super Bowl XLVII · New Orleans, 2013
Super Bowl XLVIII · MetLife Stadium, 2014
Distribution American Forces Network · 175 countries

D-Day: 70th Anniversary

On the 70th anniversary of the Normandy landings, coverage from the commemorations on the beaches of France — one of the most significant military and historical observances of the decade. This assignment required more than access: it required the judgment to capture the weight of a moment that does not repeat, for an audience that understands exactly what it marks.

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Role Producer · Editor
Event 70th Anniversary of the Normandy Landings
Location Normandy, France
Year June 2014

Lab Teaches Marine New Tricks

The brief called for a recycling PSA for AFN broadcast. The concept that cleared was stranger: a Labrador Retriever teaches a U.S. Marine to recycle. Getting the concept approved through federal channels required its own production first — a proof-of-concept video featuring his wife as stand-in, shot to demonstrate that the dog could hold her own in a professional shoot environment before supervisors would authorize the real thing.

Supervisors cleared it. Stevie delivered. The spot continues to air on American Forces Network and the Defense Travel System.

Watch the broadcast spot
Role Writer · Director · Producer · Editor
Distribution American Forces Network · Defense Travel System
Status Still in active broadcast rotation
Featured Talent Stevie (Labrador Retriever)

AFN Broadcast & Institutional Production

A selection of additional work produced for AFN broadcast and DoD institutional distribution — radio spots, command communications, event coverage, and science and cultural programming that reflects the full range of the DMA mission. Roles include primary production as well as supporting camera and production credits.

Distribution American Forces Network · DoD Platforms
Roles Writer · Producer · Camera Operator · Supporting Production

Obama’s First Trip to Iraq After Becoming President

On President Obama’s first visit to Iraq following the 2008 election, the camera was there. This is the kind of coverage that gets assigned once: a sitting Commander-in-Chief in an active theater, his first trip to a war zone as president. The edited package and the full unedited speech from the original camera are both preserved here — the latter a record of what the assignment actually looked like from the ground.

Watch the edited package
Role Producer · Camera Operator · Editor
Assignment Multi-National Corps–Iraq
Subject President Obama’s First Presidential Visit to Iraq · 2009

Documentary Short: Specialist Stephanie Grewell

Specialist Stephanie Grewell was a combat medic who had been wounded in a previous Iraq deployment and returned to serve again. Produced for the Smithsonian Channel’s Memorial Day 2009 special, this documentary short tells her story. A complete edit was delivered to Smithsonian specifications alongside extended cuts provided without transitions for the channel’s editorial discretion. Both versions are preserved here: the Smithsonian-delivered edit and the extended production cut.

Watch the Smithsonian edit
Role Producer · Director · Camera Operator · Editor
Broadcast Smithsonian Channel · Memorial Day 2009 Special
Assignment Multi-National Force–Iraq
Deliverable Finished edit + extended cuts without transitions for Smithsonian editorial

Enduring Partnership: A New Dawn for U.S. Operations in Iraq

Produced during the security transition as U.S. forces drew down in Iraq, this documentary short captures the institutional handoff between American and Iraqi security forces — what partnership looks like at the end of a decade-long conflict, told through the people navigating it. The title and the subject required a register that could hold both the weight of leaving and the shape of what comes after.

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Role Writer · Producer · Director · Editor
Format Documentary Short
Subject U.S.–Iraqi Security Forces Transition
Assignment Multi-National Corps–Iraq · U.S. Forces–Iraq

XVIII Airborne Corps End of Tour Memorial

End of tour memorials mark the conclusion of a deployment and the losses sustained during it — among the most important and most difficult assignments in military public affairs. This ceremony was presided over by then–Lieutenant General Lloyd Austin III, who would go on to serve as the 28th Secretary of Defense. The record stands as both institutional documentation and a historical artifact of the late Iraq War.

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Role Producer · Narrator · Camera Operator · Editor
Presiding Officer Lt. Gen. Lloyd Austin III (later 28th Secretary of Defense)
Unit XVIII Airborne Corps · Iraq

Year of the NCO: Staff Sgt. Phillip Shields

Produced for the Association of the United States Army’s Year of the NCO initiative, this documentary short profiles Staff Sergeant Phillip Shields. The format demands a specific discipline: finding the story inside the service record and telling it in a way that honors both without becoming a recruitment ad. Delivered to AUSA specifications for the 2009 annual meeting.

Watch on YouTube
Role Writer · Director · Producer
Format Documentary Short
Client Association of the United States Army (AUSA)
Program Year of the NCO · 2009

Field Production Sampler

A selection of additional production work from deployed assignments — command events, cultural and human interest coverage, science programming, and institutional content that reflects the full range of the public affairs mission in a combat theater. Roles include primary production and supporting camera credits.

Roles Producer · Camera Operator · Camera Assistant
Assignments MNF–I · MNC–I · 1st Infantry Division

University of Kansas Tests Weather Drone in Antarctica

Before Iraq and before DMA, a University of Kansas research team deployed a weather drone to Antarctica to monitor climate conditions as part of ongoing climate change research. Produced during a 1st Infantry Division garrison assignment, the piece stands at an unusual intersection: military public affairs production in service of civilian science communication. It is also, in retrospect, an early marker of an interest in environmental storytelling that would run through the EPA work that followed years later.

Watch on YouTube
Role Producer · Camera Operator
Subject University of Kansas Climate Drone Research · Antarctica
Assignment 1st Infantry Division · Garrison
Year 2007